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Lully Selb
Lully Selb

Our Founders, Huda @Lully and Selma @Selb got to know each other through their earlier work where they played an instrumental role in creating experiential art curriculum for children to better express themselves. When they started donning the headscarf, they both shared the same frustrations when shopping for modest wear. The clothes available were too traditional, dainty, feminine and lack the type of aesthetics they would wear.

Lully Selb was launched in 2015, synergizing the strengths of both co-founders.

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