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Singtel partners polytechnics to help heritage-brand SMEs with digital solutions

30 May 2017
by 99SME Admin

Ngee Ann Polytechnic and Temasek Polytechnic aim to preserve traditional businesses as part of 99%SME movement to help SMEs go digital

Singapore, 30 May, 2017 – Singtel is partnering Ngee Ann Polytechnic and Temasek Polytechnic to help small and medium enterprises (SMEs) with heritage to adopt digital technology. The collaborations are part of the 99%SME initiative to help SMEs use digital tools to get online, reach out to a wider customer base, and develop e-commerce capabilities.
Mr Andrew Lim, Managing Director, Business Group, Group Enterprise at Singtel, said, “Many SMEs with a long and rich heritage do not have the resources to market themselves effectively online or connect with younger, digitally savvy customers. Our partnerships with the two polytechnics allow us to help these SMEs evolve and digitalise their businesses, to preserve their heritage.”

“Our collaborations with the polytechnics support the recommendation of the Committee for the Future Economy to help SMEs adopt digital technologies. Through this innovative partnership between the private and educational sectors, we also provide digitally-savvy students the opportunity to gain business insights and entrepreneurship experience while they help in the digitalisation journey of the SMEs,” he added.

Singtel and Ngee Ann Polytechnic will focus on helping multi-generational family-owned SMEs, including those managed by the polytechnic’s alumni members, to digitalise their operations using business analytics solutions and improve their efficiency and competitiveness.

Mr Clarence Ti, Principal of Ngee Ann Polytechnic, said, “Ngee Ann Polytechnic is excited to collaborate with Singtel in helping second-generation family-owned SMEs digitalise their processes to gain competitive advantage and business efficiency. Leveraging our expertise, we hope to help the SMEs use business analytics to enhance their e-commerce capabilities and drive results.”

In addition, Singtel and Temasek Polytechnic will engage SMEs in traditional businesses such as provision shops, watch shops, tailors and tea-leaf merchants to provide ideas to keep their heritage brands[1] alive. By leveraging digital technology, students from the polytechnic’s School of Business will guide SMEs on using the 99%SME website (www.99sme.sg) to market themselves online without cost.

Mr Peter Lam, Temasek Polytechnic’s Principal and Chief Executive Officer, said, “Temasek Polytechnic is pleased to collaborate in this initiative to help local SMEs extend their consumer reach and visibility in the digital space. Over the years, many SMEs have created brands of enduring success and significance. Our strategic heritage branding approach aims to leverage this rich history and uniqueness of our local brands. This initiative provides our students with valuable real-life learning experiences that allow them to deepen their knowledge and apply their skills.”

As part of the 99%SME movement, Singtel’s partnerships with Ngee Ann Polytechnic and Temasek Polytechnic complement the partnerships forged with Nanyang Polytechnic and Singapore Polytechnic in March this year, to help SMEs in the retail and F&B sectors digitalise their business.

Singtel, together with DBS and other partners, launched the nationwide 99%SME movement in 2015, to rally all in Singapore to use products and services offered by SMEs. The highlight of the SME campaign is the annual SME Week in October, where participating SMEs offer special promotions to walk-in and online customers.


About Singtel
Singtel is Asia's leading communications and ICT solutions group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. For consumers, Singtel delivers a complete and integrated suite of services, including mobile, broadband and TV. For businesses, Singtel offers a complementary array of workforce mobility solutions, data hosting, cloud, network infrastructure, analytics and cyber-security capabilities. The Group has presence in Asia, Australia and Africa and reaches over 640 million mobile customers in 22 countries. Its infrastructure and technology services for businesses span 21 countries, with more than 428 direct points of presence in 362 cities.
For more information, visit www.singtel.com.
Follow us on Twitter at www.twitter.com/SingtelNews.

About Ngee Ann Polytechnic
Inaugurated in 1963 as Ngee Ann College with only 116 students, Ngee Ann Polytechnic is today one of Singapore’s leading institutions of higher learning with more than 16,000 full-time students, about 2,000 part-time students and an alumni community of over 130,000. The polytechnic offers 49 full-time courses through its nine academic schools - School of Business & Accountancy, School of Design & Environment, School of Engineering, School of Film & Media Studies, School of Health Sciences, School of Humanities & Social Sciences, School of InfoComm Technology, School of Interdisciplinary Studies, and School of Life Sciences & Chemical Technology. Ngee Ann supports Continuing Education and Training (CET) through its CET Academy which offers a wide range of part-time programmes. The Polytechnic has also established two Centres of Innovation - in Environmental & Water Technology and Marine & Offshore Technology - to work on collaborative research and technology projects. Learning takes place amid a caring and conducive environment with top-notch facilities ranging from broadcast, multimedia and animation studios to research laboratories as well as simulation and technology centres. With our emphasis on a broad-based education, coupled with our signature Service-Learning pedagogy and global exposure, Ngee Ann Polytechnic’s vision is to prepare graduates with a passion for learning, values for life and competencies to thrive in a global workplace. For more information, please visit www.np.edu.sg.

About Temasek Polytechnic
Established in 1990, TP is one of the leading institutions of higher learning in Singapore. Currently, it offers 48 full-time diploma courses in the areas of applied science, business, design, engineering, humanities & social sciences and informatics & IT. It also offers over 20 part-time courses, up to the advanced diploma level. TP students undergo a holistic learning system that combines hands-on experience, character education and relevant life skills, in an enriching learning environment. The polytechnic has also infused global realities into its programmes and developed a mindset on campus that embraces socio-cultural diversity. These ensure that TP graduates are ready for work or further studies, and to contribute meaningfully to the community. For more information, please visit www.tp.edu.sg.

Media Contacts:
Sonny Phua
Manager Group
Strategic Communications and Brand
Tel: +65 6838 6527
Email: sonnyphua@singtel.com

Chao Jang Ting
Senior Manager Group
Strategic Communications and Brand
Tel: +65 6838 8037
Email: cjangting@singtel.com

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