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Singtel partners Lazada Singapore to accelerate SMEs’ e-commerce adoption

28 Mar 2017
by 99SME Admin

Singapore, 28 February 2017 – Singtel has partnered Lazada Singapore, a premier online shopping website to launch the 99% SME e-marketplace. It is a dedicated portal hosted on Lazada.SG for local Small and Medium Enterprises (SMEs) to advertise their offerings and tap on a wider online customer base.
Singtel and Lazada’s partnership is the first in Singapore to rally and support local SMEs to operate in the fast-growing e-commerce market.
Mr Bill Chang, Chief Executive Officer of Group Enterprise at Singtel said, “The 99% SME e-marketplace, which augments our nationwide 99% SME campaign, provides SMEs with an online marketing platform with no additional on-boarding costs to better scale their businesses in the e-commerce space. This is also in line with the Committee on the Future Economy’s call to help SMEs adopt digital technologies.”
In its recently released report, the Committee on the Future Economy has recommended that SMEs, which form 99% of registered companies in Singapore, be provided expertise and financing support to help them adopt digital technologies. To this end, Singtel has been training SMEs to establish an online presence and adopt digital marketing solutions.
Mr Alexis Lanternier, Chief Executive Officer, Lazada Singapore said, “As a marketplace, we want to equip our sellers, many of whom are SMEs, with the best tools available in Singapore to help them succeed. We are excited about this partnership and the increased reach which sellers can now access across Singapore. Sellers who advertise will be able
to reach over 3.5 million visitors 1 monthly.”
Singtel, together with DBS and other partners, launched the inaugural 99% SME campaign in 2015 to rally all in Singapore to use products and services offered by SMEs. The highlight of the SME campaign is the annual SME Week in October where participating SMEs give customers special offers.

About Singtel
Singtel is Asia's leading communications and ICT solutions group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. For consumers, Singtel delivers a complete and integrated suite of services, including mobile, broadband and TV. For businesses, Singtel offers a complementary array of workforce mobility solutions, data hosting, cloud, network infrastructure, analytics and cyber-security capabilities. The Group has presence in Asia, Australia and Africa and reaches over 640 million mobile customers in 22 countries. Its infrastructure and technology services for businesses span 21 countries, with more than
370 direct points of presence in 325 cities.
For more information, visit www.singtel.com
Follow us on Twitter at www.twitter.com/SingtelNews

About 99% SME
99% SME is the first privately-funded, nationwide movement founded in 2015 by Singtel and DBS, with the support of Mediacorp, to encourage all in Singapore to use products and services offered by SMEs, which make up 99% of companies here. More than 1,500 SMEs participated in the inaugural campaign and over 2,500 took part last year. This year, the campaign aims to help SMEs leverage e-commerce to reach out to a wider customer base. To find out more, visit https://www.99sme.sg/register-for-interest-for-99-sme/.

About Lazada Group
Lazada Group operates Lazada, Southeast Asia’s number one online shopping and selling destination, with presence in
Indonesia (www.lazada.co.id), Malaysia (www.lazada.com.my), the Philippines (www.lazada.com.ph), Singapore (www.lazada.sg), Thailand (www.lazada.co.th) and Vietnam (www.lazada.vn). Launched in March 2012, Lazada is pioneering eCommerce in the region by providing customers with an effortless shopping experience with multiple payment methods including cash-on-delivery, extensive customer care and easy returns. Lazada features a wide
product offering in categories ranging from consumer electronics to household goods, toys, fashion and sports equipment.
Lazada offers brands and sellers a marketplace solution and an ecosystem of partners providing direct access to about 560 million consumers in six countries online.

Media contacts:
Sonny Phua
Corporate Communications Manager
Tel: +65 6838 6527
Email: sonnyphua@singtel.com
Chao Jang Ting
Senior Corporate Communications Manager
Tel: +65 6838 8037
Email: cjangting@singtel.com

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