Target to sign-up 5,000 SMEs on the campaign website
Singtel launches cloud app to help SMEs market digitally
Singapore, 5 June, 2017 – Singtel and DBS today launched a nationwide campaign to help 5,000 small and medium enterprises (SMEs) grow their business by digitalising their operations. Held annually, the campaign helps SMEs establish their online presence by listing on the 99%SME website (www.99sme.sg), where they can market themselves online at the site at no cost. This is part of the 99%SME movement, which was cofounded by Singtel and DBS in 2015. The movement has extensive involvement of private and public sectors to help SMEs grow their in-store and online business.
This year’s campaign aims to accelerate SMEs’ digitalisation by garnering 5,000 signups for the 99%SME website. This is double last year's target. The campaign also aims to help SMEs venture into e-commerce by signing them up to the 99%SME emarketplace, hosted by Lazada Singapore.
The campaign’s focus on digitalising SMEs is in line with the Committee for the Future Economy’s recommendation to help SMEs adopt digital technologies.
Mr Bill Chang, Chief Executive Officer, Group Enterprise at Singtel, said, “As the bedrock of Singapore’s economy, SMEs cannot afford to be left out of digitalisation. By helping SMEs adopt technology, we strengthen Singapore’s economic resilience, contributing to building a smart nation.
“While most SMEs acknowledge technology as a game-changer, its potential has not been fully harnessed. Our campaign facilitates SMEs’ digital journey by helping them to get online and generating demand for their products and services,” he added.
With digitalisation disrupting businesses, SMEs’ adoption of technology has taken on an added urgency. “As we look towards transforming Singapore to a digital economy, local businesses must evolve along in this momentum,” said Ms Joyce Tee, Group Head of SME Banking, DBS Bank. “We continue to focus our efforts on helping SMEs build and enhance their capabilities in e-commerce, become more efficient by adopting cashless solutions and gain new skills with working capital management and productivity training programmes.”
As part of its initiatives for SMEs, DBS is rolling out a new suite of financingpackages with preferential pricing and fee waivers to help them adopt cashless and e-commerce solutions. The bank is also offering incentives to its four million customers when they purchase from participating SMEs.
Mediacorp, the campaign’s official media partner, will offer three advertising packages worth $100,000 each to the top three SMEs which garner the most number of likes on its Toggle digital entertainment service.
In conjunction with this year’s 99%SME campaign, Singtel has launched Adtiq, a cloudbased application which allows SMEs to plan, create and optimise their advertising campaigns across several digital platforms. Adtiq was developed jointly with Amobee, Singtel’s digital marketing subsidiary. SMEs which face resource- and manpowerconstraints can use this digital solution to optimise their advertising spend. To help SMEs use digital marketing tools such as Adtiq, Singtel has tied-up with Google to train 1,000 SMEs.
The 99%SME campaign has gained strong traction over the last two years. Among the companies which have joined as partners this year are AXA Insurance, Brother, Far East Organization, Google, Huawei, Lazada, Mastercard and Samsung. New additions to the panel are Nanyang, Ngee Ann, Singapore and Temasek polytechnics. The movement is also supported by SPRING Singapore, industry associations and grassroots organisations.
The launch of the 99%SME campaign kicks off a series of online and in-store promotional activities for SMEs which culminate in the SME Week sales carnival in end October.
Singtel is Asia's leading communications and ICT solutions group, providing a portfolio of services from next-generation communication, technology services to infotainment to both consumers and businesses. For consumers, Singtel delivers a complete and integrated suite of services, including mobile, broadband and TV. For businesses, Singtel offers a complementary array of workforce mobility solutions, data hosting, cloud, network infrastructure, analytics and cyber-security capabilities. The Group has presence in Asia, Australia and Africa and reaches over 640 million mobile customers in 22 countries. Its infrastructure and technology services for businesses span 21 countries, with more than 428 direct points of presence in 362 cities.
For more information, visit www.singtel.com.
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DBS is a leading financial services group in Asia, with over 280 branches across 18 markets. Headquartered and listed in Singapore, DBS has a growing presence in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. The bank's capital position, as well as "AA-" and "Aa1" credit ratings, is among the highest in Asia-Pacific. DBS has been recognised for its leadership in the region, having been named “Asia’s Best Bank” by The Banker, a member of the Financial Times group, and “Best Bank in Asia-Pacific” by Global Finance. The bank has also been named “Safest Bank in Asia” by Global Finance for seven consecutive years from 2009 to 2015. DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets. The bank is also at the forefront of leveraging digital technology to shape the future of banking. DBS is committed to building lasting relationships with customers, and positively impacting communities through supporting social enterprises, as it banks the Asian way. It has also established a SGD 50 million foundation to strengthen its corporate social responsibility efforts in Singapore and across Asia. For more information, please visit www.dbs.com.
Group Strategic Communications and Brand
Tel: +65 6838 6527
Chao Jang Ting
Group Strategic Communications and Brand
Tel: +65 6383 8037
Group Strategic Marketing & Communications
Tel: +65 6878 5325