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Whether we realise it or not, SMEs play a critical role in this country and the livelihoods of many in Singapore depend on them. Making up 99% of businesses in Singapore, SMEs employ 70% of Singapore’s workforce and contribute to nearly half of our GDP. They are the businesses that keep Singapore going. This is why we started the 99%SME movement – to help small and medium businesses become stronger together.

What is 99%SME?

99%SME is a nationwide movement to rally all of Singapore to discover and support small and medium businesses.

How will 99%SME help small and medium businesses?

We’re making it easier for SMEs like you to market your business online and get more customers. We want to help you take this first step to go digital, and support you along the way.

Why should SMEs join?

With a common platform to showcase products and services, it is now easier for SMEs to market their business and reach out to more customers. There are no strings attached. Participation is free.

What features and benefits can SMEs expect this year?

We created a dedicated eMarketplace for SMEs to open a new window to more opportunities. SMEs can conduct online transactions immediately and enjoy the following:

Get started with online sales

From taking your business online with free training and tools to managing customer orders, delivery logistics and more, enjoy the support you need on the new 99%SME omni-channel eMarketplace.

Resource packages are available to help you start your journey, click here to find out more.

More visibility with geo-location search

- SMEs can employ push marketing to reach out to more customers.
- Customers can use the location-based feature to search for SMEs near them.

More options with omni-channel capabilities

Other than home delivery or delivery to a mail box, customers who want an item and do not want to wait for delivery can buy online and pick-up their purchases at the store.

More business insights with data points

With available data points, SMEs can determine the right products to cross-sell and up-sell, plan product mix, manage inventory and improve turnover.

More user-friendly experience

With separate buyer and seller mobile applications,

- SMEs can operate their businesses on-the-go, check inventory, post products online and track deliveries anytime and anywhere
- Customers can search for products, receive relevant product recommendations, and find nearby retailers to quickly meet their needs

Get 90% subsidy

Hire a digital professional matched to your business at only 10% of the salary.

Find out more about hiring a Digital Professional here.

In addition to these benefits, SME owners as well as their employees will be invited to free training and seminars offered by DBS Academy and various partners. Singtel and DBS will also be rewarding their customers who shop with participating SMEs.

To set your business for success, click here to participate.


Founding Members


Official Media Partner


Strategic Partners

IMDAMastercardHealth Promotion Board

Participating Sponsor


Supporting Agencies and Institutions

entrprise singapore skills_future WSG The Federation of Merchants Association Singapore Restaurant Association of Singapore
Singapore Business Federation Singapore Chinese Chamber of Commerce and Industry Singapore Furniture Singapore Food Manufacturers' Association Singapore Indian Chamber of Commerce & Industry
Singapore Jewellers Association Singapore Malay Chamber of Commerce & Industry Singapore Manufacturing Federation Singapore Institute of Retail Studies Nanyang Polytechnic
Ngee Ann Polytechnic Republic Polytechnic Singapore Polytechnic Temasek Polytechnic

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