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Whether we realise it or not, SMEs play a critical role in this country and the livelihoods of many in Singapore depend on them. Making up 99% of businesses in Singapore, SMEs employ 70% of Singapore’s workforce and contribute to nearly half of our GDP. They are the unsung heroes that keep Singapore going. This is why we started the 99%SME movement – to help small and medium business become stronger together.

With a common platform to showcase products and services, it is now easier for SMEs to market their business and reach out to more customers.

What’s new this year?

We created the 99%SME eMarketplace, which lets businesses conduct online transactions immediately. The 99%SME eMarketplace is a dedicated portal hosted on Lazada.sg for small businesses to advertise their offerings and reach out to up to 4.5 million visitors a month.

Why should SMEs participate in 99%SME?

Participation is free! Moreover, your business enjoys the following benefits:

Get started with online sales

  • From taking your business online with free training and tools to managing customer orders, delivery logistics and more, enjoy the support you need on the 99%SME eMarketplace.

Resource packages are available to help you start your journey, click here to find out more.

Get 90% subsidy

  • Hire a digital professional matched to your business at only 10% of the salary.

Find out more about hiring a Digital Professional here.

In addition to these benefits, SME owners as well as their employees will be invited to free training and seminars offered by DBS Academy and various partners.

99%SME will culminate with an SME Shopping Week where we will rally consumers to support participating SMEs with their wallets. In addition, Singtel and DBS will also be rewarding their customers who shop with participating SMEs.

To set your business for success, click here to participate.

How will your business benefit?

Founding Members


Official Media Partner


Strategic Partners


Participating Sponsor

Xero One Smart Geneco

Supporting Agencies and Institutions

entrprise singapore Infocomm Media Development Authority raise skills_future WSG Singapore Chinese Chamber of Commerce and Industry Singapore Indian Chamber of Commerce & Industry Singapore Malay Chamber of Commerce & Industry Restaurant Association of Singapore Singapore Business Federation Singapore Furniture Singapore Jewellers Association Singapore Manufacturing Federation The Federation of Merchants Association Singapore Singapore Institute of Retail Studies Nanyang Polytechnic Ngee Ann Polytechnic Singapore Polytechnic Republic Polytechnic Temasek Polytechnic

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